Volume 3, Issue 2, April 2010 Edition

Leprosy: International Public Health Policies and Public Health Eras
Niyi Awofeso

Abstract
Public health policies continue to play important roles in national and international health reforms. However, the influence and legacies of the public health eras during which such policies are formulated remain largely underappreciated. The limited appreciation of this relationship may hinder consistent adoption of public health policies by nation-states, and encumber disinvestment from ineffective or anachronistic policies. This article reviews seven public health eras and highlights how each era has influenced international policy formulation for leprosy control—“the fertile soil for policy learning”. The author reiterates the role of health leadership and health activism in facilitating consistency in international health policy formulation and implementation for leprosy control.
Key words: public health eras; international public health policies; leprosy
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[References]
3.2.4.2010.1

A Framework to Evaluate Wildlife Feeding in Research, Wildlife Management, Tourism and Recreation
Sara Dubois and David Fraser

Abstract
Feeding of wildlife occurs in the context of research, wildlife management, tourism and in opportunistic ways. A review of examples shows that although feeding is often motivated by good intentions, it can lead to problems of public safety and conservation and be detrimental to the welfare of the animals. Examples from British Columbia illustrate the problems (nuisance animal activity, public safety risk) and consequences (culling, translocation) that often arise from uncontrolled feeding. Three features of wildlife feeding can be distinguished: the feasibility of control, the effects on conservation and the effects on animal welfare. An evaluative framework incorporating these three features was applied to examples of feeding from the literature. The cases of feeding for research and management purposes were generally found to be acceptable, while cases of feeding for tourism or opportunistic feeding were generally unacceptable. The framework should allow managers and policy-makers to distinguish acceptable from unacceptable forms of wildlife feeding as a basis for policy, public education and enforcement. Many harmful forms of wildlife feeding seem unlikely to change until they come to be seen as socially unacceptable.
Key words: animal welfare; conservation; framework; harm; intentional feeding; provisioning; public safety; wildlife
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[References]
3.2.4.2010.2

ISO 9001: Implementation Approach and Impact
Krifi. B, Mosbah. A, Jaafar. M, Chabir. H, Ben Nasr. K, Bonert .G, Perrin. P

Abstract
In this study we tried to focus on the ISO 9001 setup approach and its impact in a hospital department (department of pediatric oncology). ISO 9001 certification has become a prerequisite for the commercial promotion of both products and services; it is a sign of acknowledgement that generates benefits. We have noticed that once ISO certification is obtained the company has little effort to make especially if its management system is based on adequate processes that are correlated and well managed which would lead to the professionalism of the function.
Key words: ISO 9001 , Quality , hospital environment , audit
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[References]
3.2.4.2010.3

E-Learning 3.0 = E-Learning 2.0 + Web 3.0?
Fehmida Hussain

Abstract
Web 3.0, termed as the semantic web or the web of data is the transformed version of Web 2.0 with technologies and functionalities such as intelligent collaborative filtering, cloud computing, big data, linked data, openness, interoperability and smart mobility. If web 2.0 is about social networking and mass collaboration between creator and user, then the Web 3.0 is referring to intelligent applications using natural language processing, machine-based learning and reasoning. From the perspective of advancement in e-Learning, the web 2.0 technologies have transformed the classroom and converted a passive learner into an active participant in the learning process. This paper posits that the way both previous generations of e-Learning (1.0 and 2.0) have emerged with the prevalent technologies in their kin Web versions (1.0 and 2.0, respectively), it can be argued that e-Learning 3.0 will provide all earlier generations’ capabilities enhanced with the web 3.0 technologies. Furthermore in this paper, reviewing all the theories of learning and examining closely the theory of connectivism (considered to be the theory of learning for the digital age), it is argued that since most of the technologies that are to be a part of e-Learning 3.0 are addressed by these principles, a call for a new learning theory for e-Learning 3.0 is maybe not justified. Finally, a review of the secondary literature shows that there will be various challenges and issues related to prevalence and adoption of e-Learning 3.0 technologies, for example increased privacy and security risks, web accessibility, readiness of the users, be is the learner or the tutor, requirement for further standardization of e-Learning technologies issues, social issues in term of increase of the digital divide.
Key words: e-Learning 2.0, e-Learning 3.0, Web 2.0, Web 3.0, Learning theories, semantic web, higher education, educational technology
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[References]
3.2.4.2010.4

Language Learning Strategies Applied by Arabic Learners: A Case-Study at Institute of Education, International Islamic University Malaysia (IIUM)
Arifin Mamat,Ibrohem Sideh

Abstract
Language learning strategies (LLS) play an important role in a second/foreign language acquisition, as they promote and facilitate language learning. Thisstudy aims to investigate LLS used by studentsin learning the Arabic language. The respondents of the study were all final year students at the Institute of Education, the International Islamic University of Malaysia (IIUM). Strategy Inventory for Language Learning (SILL) developed by Oxford (1990) was used to gather the data for the study. While, a simple descriptive statistical analysis was employed to provide meanings to the data. It includes frequency distribution, percentages, means, standard deviation and range of scores for the data set. The studyreveals thatstudents were familiar with entire six LLS categories namely; memory, cognitive, compensation, metacognitive, affective, and social strategies, with a medium frequency level use for overall strategies (M = 3.49). Among these six strategies, the most frequently used from the top was metacognitive, compensation, social,memory, cognitive, and affective strategies.
Key words: Learning strategies, language learning strategies (LLS), learning Arabic as a second/foreign language (ASL/AFL), second/foreign language acquisition, teaching Arabic
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[References]
3.2.4.2010.5

Disparities and Menthol Marketing: Additional Evidence in Support of Point of Sale Policies
Sarah Moreland-Russell, Jenine Harris, Doneisha Snider, Heidi Walsh, Julianne Cyr, and Joaquin Barnoya

Abstract
This study examined factors associated with point-of-sale tobacco marketing in St. Louis, an urban city in the United States. Using spatial analysis, descriptive statistics, and multilevel modeling, we examined point-of-sale data and the proportion of mentholated cigarette and total cigarette marketing from 342 individual tobacco retail stores within St. Louis census tracts characterized by the percent of black adults and children. Menthol and total tobacco product marketing was highest in areas with the highest percentages of black residents. When examining menthol marketing to children, we did not find as strong of a relationship, however results of multilevel modeling indicate that as the proportion of black children in a census tract increased, the proportion of menthol marketing near candy also increased. These results indicate the need for communities globally to counter this targeted marketing by taking policy action specifically through the enactment of marketing restrictions provided by the 2009 Family Smoking Prevention and Tobacco Control Act and the Framework Convention of Tobacco Control.
Key words:point of sale; advertising; menthol; policy; disparities
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3.2.4.2010.6

Ratio Analysis used to compare the performance of Tata steel and Jindal Steel. (A comparative study)
Manish Roy Tirkey & Mustafa Osamah

Abstract
This study is conducted purely based on secondary data obtained through website of the specified private banks. By using the ratio analysis tool we can analyse the performance of both the steel industry of India and we can easily find out the strength and weakness of the companies and their position in the market. Different ratios are used in this study and particularly those which are related to the financial statement for this purpose balance sheet of both the banks are used and from them ratios are calculated so according to which we can easily compare the banks performance and tell which private banks grow faster and whose position is better than the other one. After comparing the financial position it is clear that position of Tata steels is much better than the Jindal steels.
Key words: Balance sheet, Companies, Ratio analysis, Steel Companies
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[References]
3.2.4.2010.7

An Analytical Study of Customer’s Satisfaction Level of Different Gender from CRM Process and Customer Care Cell in Banks
Dipin Mathur, Apeksha Jain

Abstract
Customer satisfaction from banking services plays crucial role in building a loyal customer base for in all types of banks. So it is very important to study the satisfaction level of the customers from the Customer Relationship Management process of the bank through which they deal. People of different gender have different psychology and perception. Thus, it becomes necessary for every bank to know their customer’s satisfaction level to survive in the competitive financial Indian market. This research paper emphasize on the degree of satisfaction of male and female banking customers from the services under Customer Relationship Management process in the banks where they operate. The paper also aims at finding out the satisfaction of customers of banking industry from the service of customer care cell with respect to solution to their queries.
Key words: Banks, Customer Relationship Management, Perception, Psychology, Satisfaction
[Abstract-PDF]
[References]
3.2.4.2010.8